Do you have 18 minutes?

Sometime in 2024, documentary filmmakers Sarah Reyes and Daniel Driensky from Exploredinary reached out. They were considering doing a small feature on the Mister Freedom® brand, to document the road to its 20-year history, and the creative process of our designs.
I’m a cave dweller and not comfortable with filmed interviews, but watched their Art Is Love: Nepal one evening… It was inspiring, and I was humbled. I realized how lucky I was that our small clothing brand had fallen under the couple’s radar. If anyone knew how to tell a story, they sure did. They were artists, wouldn’t have a phony fashion industry angle, and were obviously real pros at mastering their creative medium (film). Didn’t hurt that they also sounded both like good humans. I dismissed my usual impostor syndrome, seized the opportunity, project was a go.

Sarah and Daniel showed up at 7161 Beverly Blvd one day of April 2024 with a small suitcase of pro gear. They did their thing for a few hours — under Joe’s watchful eye — and went back to home base, Dallas, Tx.
By Jan 2025, they had a rough cut, had called the project “Finding Mister Freedom”, and submitted it for review. I started watching it, apprehensively, assuming all they had was shot that day: one interview and some footage of MF® HQ. Well, 18 minutes later, the clever intro, the approach, the filming, brilliant editing, the research involved in putting the narrative together, the dive into past collections, use of archive footage and photos… I cried a little. That those two had spent that much time and efforts on actually finding Mister Freedom® was just too much. And I know a thing or two about rabbit holes.

Exploredinary’s “rough cut” is what you too can watch here, unaltered, just the way I saw it.
Now our Creative Director The Joe Greene can live for ever, on the tube.

Thank you Daniel and Sarah.
Explore their ordinary here.

 

1) MF® CAMPUS “Stud” Jacket, veg-tan cowhide leather, USA. 
Color options: natural / black tea-core / “bison” brown tea-core
Sizing: CL wears 38

2) MF® CAMPUS Jacket (original sewn-on button version), veg-tan cowhide leather, USA.
Color options: natural / black tea-core / “bison” brown tea-core
Sizing: CL wears 38

3) MF® SKIVVY T-Shirt, all-cotton tubular knit, USA.
Color options: white / black / heather grey / navy / brown “436” / sage green / “jungle” green / sand
Sizing: CL wears Small

4) MF® 7161 Utility Trousers, Type III, Japan. 
Fabrics: Sugarcane fiber denim, SC301 Okinawa x SC401 Hawaii
Sizing: CL wears W30

5) MF® N-1H Modified, Japan.
Color options:
a) Indigo jungle cloth / coffee brown corduroy lining
b) Khaki jungle cloth / cognac brown corduroy lining
Sizing: CL wears 36

6) MF® SNIPES Shirt, Japan.
Fabric: 11 oz. 2×1 selvedge denim (= SS2025 Placer Overalls)
ETA: TBD 2025
Sizing: CL wears Medium (sized up)

7) MF® DIGGERS Trousers, Japan. 
Fabric options:
a) 11.5 oz. brown Katsuragi drill twill
b) 13 oz. 3×1 SC1937 selvedge denim
ETA: TBD 2025
Sizing: CL wears W30

8) MF® CREW CHIEF T-Shirt, L/S, all-cotton tubular knit, USA. 
Color options: white / black  / “jungle” green
ETA: Available May 2025
Sizing: CL wears Small

9) MF® RANCH BLOUSE & CALIFORNIAN Lot64MD, USA. 
Fabric: 16 oz. selvedge “Midnight” denim (indigo warp x black weft)
Pocketing/facing: NOS white w/red stripe HBT / NOS indigo/white plaid.
ETA: TBD 2025
Sizing: CL wears 36 & W30

10) MF® CAMPUS BLOUSE “Mattock”, USA. 
Fabric: 14 oz. cognac brown wide-wale corduroy
Pocketing/facing: Frontier duck rust brown canvas.
ETA: TBD 2025
Sizing: CL wears 36

11) MF® ARISTOCRAT Shirt, USA.
Fabric: NOS white w/ red stripe all-cotton HBT, about 10 oz, Winnitex Mills.
Pocketing/facing: Frontier duck rust brown canvas.
Sizing: CL wears Medium (sized up)

12) MF® TORPEDO Jacket, veg-tan cowhide leather, USA.
Color options: natural / black tea-core
Lining: all-cotton woven plaid brushed flannel (body), all-cotton woven stripe twill (arms)
Sizing: CL wears 38

Voila!

As always, besides the classic vintage style references, the common thread in all these original garments is the Mister Freedom® on-going commitment to ethical manufacturing, original designs, and resistance to fast fashion, with styles that will easily incorporate into one’s existing classic wardrobe.

Thank you very much for your renewed support.

Love from Sunny California,

MF® Team